5 min
read
Client
Industry
Agency
Brandtech Group
Year
2026
Context
Barclaycard Payments sits at the point where business, technology, and customer experience meet. Its products help businesses take payments wherever their customers choose to shop from card readers and point-of-sale systems to online gateways and virtual terminals.
challenge
Businesses rarely think about payments as a single product. They think about how to take a payment in a shop, sell online, manage transactions, reduce admin, understand performance, and keep customers moving through checkout.
As part of the website redesign, the challenge was to bring this ecosystem together into a clearer and more useful digital experience. We needed to make the offering easier to navigate, explain technical services in more accessible language, and create stronger pathways from a customer’s business need to the right Barclaycard Payments solution.
The goal was not simply to refresh the visual design. It was to improve how the website helped businesses understand their options, build confidence in the brand, and take the next step towards accepting payments more effectively.
digital DEsign System
We built the Barclaycard Payments website on the foundations of Barclays’ master brand and existing design system, extending it with new components, layouts, and responsive grid structures created specifically for the project. The system gave the experience a consistent visual language while allowing the payments proposition to communicate its own complexity, hierarchy, and content needs.
New patterns were introduced to support product discovery, solution comparisons, industry-focused content, and stronger calls to action, helping users move more easily through the site.
By combining reusable components with flexible grids and clear spacing rules, the design system created a scalable foundation for future content and ensured the redesigned website remained consistent, accessible, and easier to develop across different screen sizes.
AI & Photography
We used Pencil as a collaborative AI design tool to create a flexible pool of photography.
Rather than generating generic imagery, we based each concept on the audience profiles and personas developed for the project, considering their environments, behaviours, industries, and payment needs.
I worked closely with the AI designer to explore and refine different scenarios, art directions, compositions, and visual details, aiming to create images that felt authentic, believable, and relevant to each audience. This iterative process allowed us to develop a consistent photography style while producing a broader and more adaptable image library without relying entirely on traditional location shoots.
Solution
conclusion
This project is currently under development, watch this space for updates.
