Web | Ecommerce | B2C
Kenco
Celebrating 100 Uplifting Years
Client
Kenco
Industry
Food & Beverage
Agency
Design Bridge
Year
2022
Challenge
For over 100 years, Kenco has been synonymous with quality and excellence in the world of coffee and food products. As they approached this milestone anniversary, it became clear that their website needed a refresh to reflect their commitment to innovation and customer satisfaction.
The existing site was struggling to engage younger generations, who were increasingly turning to digital channels for product information and brand experiences.
Solution
Designed to be flexible and adaptable, enabling Kenco to seamlessly integrate new features and product information as their portfolio continued to grow.
By incorporating dedicated spaces for seasonal and special events, we ensured that the website remained vibrant and relevant throughout the year.
Multiple iterations, carefully refining the design to ensure it met the team's expectations while staying true to Kenco's brand essence. A crucial aspect of this process was A/B testing, which allowed us to validate the effectiveness of different colour choices and identify areas for improvement.
Design System
My approach involved developing a comprehensive design system that would serve as the foundation for Kenco's new website. This included creating a cohesive visual identity, intuitive navigation, and a responsive layout that ensured seamless user experiences across various devices.
Results
The launch of Kenco's new website marked a significant turning point in the brand's digital transformation. The site not only successfully appealed to Gen-Z but also reinvigorated engagement among loyal customers who had grown accustomed to the brand's heritage.
Key performance indicators for #KencoMoments revealed a notable increase in website traffic and social media engagement, particularly among younger demographics. This growth was accompanied by improved conversion rates and increased sales, as customers were able to easily find and explore Kenco's latest products.
